XXII - Luxury AR experience

This concept was imagined with my design team at XXII Group for a luxury fashion brand. The idea was to create a new kind of interactive shopping.

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Customers would have to download the app and visit specific landmarks around the world where they could, in augmented reality, make a door appear. This door would open and invite the customers into the brand parallel reality in which they would discover the living items wandering around, flying around, dance around. As a customer you would step into this ballet, get closer to an item and click on it to get information and even order it online.