This concept was imagined with my design team at XXII Group for Galeries Lafayette in France.

​

The original idea was to use AR on tablets in store so the customers could visualise multiple variations of different handbags from different brands. That would help the shop save some space, show all their products and increase online shopping without removing the pleasure of physically going out shopping in their store.

​

Various user journeys were imagined but in the end the client was greatly satisfied with 3D printed miniature handbags and an AR app using Vuforia.