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XXII - Lacoste, Tennis in a Mall

Two concepts were imagined with my design team at XXII Group for fashion brand Lacoste that wanted to create animation in China's malls.

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The first concept is using two tablets for two players, an AR app using Vuforia and a big marker on the ground. The players confront each other on a great tennis game happening on virtual Roland Garros. They have to move left and right in order to make their virtual player go left or right, kind of a "Pong" game but in AR. The app calculate the position of its player according to the marker. We've done the tests and it works pretty well.

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The second concept involves a giant screen and Web Socket technologie. Four players simultaneously connect their phone to the screen and play a tennis game. That too was positively tested. We had quite a good time testing those games in the office.

lacoste AR1
lacoste AR2
lacoste WebSocket1
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