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XXII - Lacoste, Tennis in a Mall

Two concepts were imagined with my design team at XXII Group for fashion brand Lacoste that wanted to create animation in China's malls.

The first concept is using two tablets for two players, an AR app using Vuforia and a big marker on the ground. The players confront each other on a great tennis game happening on virtual Roland Garros. They have to move left and right in order to make their virtual player go left or right, kind of a "Pong" game but in AR. The app calculate the position of its player according to the marker. We've done the tests and it works pretty well.

The second concept involves a giant screen and Web Socket technologie. Four players simultaneously connect their phone to the screen and play a tennis game. That too was positively tested. We had quite a good time testing those games in the office.

lacoste AR1
lacoste AR2
lacoste WebSocket1
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