This concept was imagined with my design team at XXII Group for the L'Oréal group.

It involves a Clear Chanel station, a Kinect that detects mouvements and create a 3D parallax simulation and an AI capable of reading facial expressions.

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In order to get a voucher for the perfume the customer would have to tame the wolf from Diesel's commercial. To do so he would have to stand fierce in front of the wolf, not fall for jumpscares and mimic the wolf aggressivity such as when it start showing its teeth.

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